I worked with an author recently who is finishing up a mainstream business book on employee engagement. She is including EMC as a best practice company. After spending some time researching what the company does and its reach in the market she declared, only half joking, “I know what EMC stands for now – ‘Everyone’s My Customer!’”
It made me smile as it is a great way to summarize the tremendous expansion of the role and the reach EMC has successfully accomplished during the past several years.
Today, our customer base continues to be the largest and most valuable companies on the planet – 97% of the Global S&P 100, for example. Our customers are also medium sized companies and branch offices; computer resellers and retail stores; professional services companies and IT heavy weights; small companies; and consumers like you and me. (My husband loves his “free and awesome” EMC Mozy backup!)
When I saw this image in our soon-to-be-published 2008 Annual Overview and read the description of EMC next to it (see below in bold), the “Everyone’s My Customer” quote appeared front-of-mind again.
Take a moment to read the some of the words in that EMC world image: ATM Operations - Airline Reservations - Currency Exchange - Credit Card Approvals - Insurance Claims Processing - Online Loan Applications - Wikis - Home Backup of Personal Data - Video Surveillance - Research - Drug Discovery and Development - Blogs - Content Publishing - Customer Buying Pattern Analysis - Enabling eGovernment - Securing Prescriptions - Medical Records - Preservation of Digital Publications - State Agency Web Sites - Digitization of Paper Records - Portals - Regulatory Compliance - Film - Documents - Archival Collections - Genealogical Resources - Case Law - Development of Digital Repositories - Development of Metadata Standards - Development of Models - Training - Broadcast Content - Museum/Gallery Exhibitions - Digitization of Books, Journals and Newspapers - Video - Email - Websites - Online Games - Chat Rooms - Photographs - Broadcast content - Genomic Research - Telemetry - and more.
As I tell my mother, "You can't go an hour in your day without EMC somehow having a role in your life."
No wonder EMC has been growing about 30% (CAGR) since today's new college freshmen were born!
EMC’s Role in the World: Information has the power to illuminate our world. But for this to happen, information must be intelligently and efficiently stored, protected, and managed – so that it can be made accessible, searchable, shareable, and ultimately, actionable. Wherever individuals and organizations are using information to imagine, discover, create, and build relationships, you’re very likely to find EMC – its people, technology, products, services, and partners – working behind the scenes to make this possible by making information fit and ready for use. The result is information that reveals its true potential, illuminating what’s possible and moving the world forward.