Your digital addiction result ... a Must See!

See the living ticker marking the growth of digital information from (y)our collective habits with mobile phones, You Tube, email, iTunes, digital TV, digital pictures, social networking (and more). 70% of this information mountain is created by individuals like us. Though companies ultimately get the responsibility for security, privacy, reliability and compliance for 85% of it. Another interesting fact -- a whole lot of this digital footprint growth comes from our "Digital Shadow" -- digital happenings such as surveillance photos, web search histories, and financial transaction journals.

For more on this:

http://www.emc.com/leadership/digital-universe/expanding-digital-universe.htm

What do you think?  There is actually quite an environmental impact from this as well.  Data centers today are running out of available power to run their information infrastructure. The U.S. Environmental Protection Agency reports that data centers have more than doubled the amount of energy they are using during the past five years. According to the newly published EMC 2008 Annual Overview, (page 11), customers are telling us they simply cannot get enough power and cooling into their data centers to run today's advanced technologies.

What are we doing about it?  Designing and delivering energy saving technology. We're also getting the word out that energy reductions of 50% or more are possible using existing technologies and best practices.  Some of our customers are making amazing strides. One customer, for example, quoted on page 12 in the above mentioned 2008 Overview, deployed EMC's tiered storage and VMware virtualization software.  Their CIO reports, "Resulting from this, the amount of storage deployed was reduced by 60 percent and over 600 physical servers were migrated to VMware. The kVA (kilowattVolt-Ampere) and BTUs per hour for the storage environment were reduced by 50 percent. The VMware 30:1 virtualization ratio led to significant energy efficiencies as well."

How cool is that?