A few years ago I was asked to help communicate and engage the people of EMC with our strategy. A concise definition of our strategy had not necessarily been written down at the time, and we were in the midst of a total transformation and re-birth as a company.
As part of that process, I looked into the definition of "strategy." One definition that I liked was rather simple and went something like this: "Strategy" can be defined as "a general statement of direction inclusive of what makes you different than everyone else."
At the core of our strategy?
Or as we like to say it, to focus on the "I" in "IT". We use more words to further define the precise strategy at any given time -- but the notion of "Information" is always at the core.
The importance of the "I" is kind of obvious right? And yet, listen to most IT players. Their conversation is about the "T." The network, the appliance, the server, the operating system, the application.
50 years from now.
Think of 50 years from now. The technology will likely have changed. The people who manage the technology will have changed. The processes will have changed ... the information (inclusive of information we call "content") will still be needed. It had better not have changed.
-- I remember a meeting we had once with the CIO of the State of Massachusetts.
He said it was easier for him "to find information from 1790 than it was to find it from 1970."
With all the benefits of technology, technology also seems to complicate matters ... if we let it. --
I was reminded of this "top-level" and not-spoken-enough commentary as I watched again a great 5 minute video out of Kansas State U on "Information." Please, take a look. It will add interest to your day ... and help bring to life the importance of what we're working on over at EMC. http://www.youtube.com/watch?v=-4CV05HyAbM
"Technology" gets all the buzz ... (iPhone anyone?) .... but what is really important is the access to ideas and information/content the technology brings us, right? EMC is the caretaker (think protect, secure, manage & store) of most of the world's important information. We are where information lives. Our work touches lives -- your life -- every nano-second of every day.
I sign all my emails with this simple statement: