I've had the opportunity to present to three entirely different audiences recently on the practice and business value of social media for branding and employee engagement. The audiences included business professionals in an NC State MBA course on social media; HR professionals who are members of the Human Capital Institute; and Marketing professionals who leverage Communintelligence.com for insights. I've also had the pleasure of speaking with some other folks living in this space of late, such as Thomas Otter, Gartner Analyst in the Human Capital-Meets IT-space; Jason Alba, author and CEO of career management application, Jibber Jobber; and Paul Pedrazzi, VP of Oracle.
What is on the minds of business audiences today on this subject? What are people asking about during Q&A and in the hallways after the presentations?
For many in the business world who have not yet opted to engage on this subject, the general sentiment goes something like this:
Face Twitch. Shudder. Shudder. Head Shake. Face Twitch. Internal thought: "Won't it just go away?"
I'll share my take on these questions in subsequent posts. Until then, feel free to share the questions you've been encountering, and your favorite replies if you have them.
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What are you hearing?
What's concerning to you?
What do you tell others about any of the above?