Employee Engagement Case Study in Action: Social Media to the V-Max!
Today, I believe, could mark a milestone for the case study of Employee Engagement in the Enterprise; where employees themselves, in record dimensions, are building and branding careers, culture and cool.
Such voluntary,passionate actions from employees at every grade level can't be schemed or concocted, or even effectively paid for.
See this Tweet that just came from fellow EMCer Dave Spencer:
davidkspencer@pollypearson What's cool is I can't imagine working at a company that didn't engage bloggers/etc like this. How far things have come.
Where the Goals of Both Company and Employees Meet: Social Media
Currently, EMC's internal social media platform -- a fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated ,connect and collaborate with others in alignment with our company's strategy, and most everything else "good" is being enjoyed over 4.6 million times per month. Over 50% of our employees have crossed the 2.0 chasm and are actively participating every month.
Once employees get a hang for how this 2.0 stuff works, they tend to find "their voice and have a greater understanding of the compelling value they can bring." What happens next? Many go outside the firewall. They contribute to the global discussion about your company and your products. They support one another. They become even more engaged along the way.
See EMC's posted Social Media Links on that EMC.com Community page, such as FriendFeed listing all the engagement on today's launch
And Wow! See all the EMC folks & fanatics on Twitter (wefollow.com/tag/emc): 8,600+!!
Today, Barry Burke of EMC is blogging all day about a product launch that, you'll see, he's hugely passionate about (I love the bootleg video he took!) and which is also highly strategic and compelling for our company. On his blog, he's keeping a running list of all the blogs other EMCers are writing about it.
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Can you feel what is happening here? Brand and Product Marketing fully unconnected with size of budget or number of people "officially" tied to a given job task.
Great for the CEO, shareholders, customers, and employees alike. Maybe a bit painful for competitors. Bonus!