(Me, in my then-office, about the time I started this blog.)
Would you mind giving me a little perspective and feedback?
This blog is now one year old and I'd like to get a feel for what's working and what isn't.
This is my first blog, and I pretty much just jumped in with the hope to personally connect with others regarding employment brands, careers, culture and cool.
I saw this blog as helping to add value and connect with:
Job seekers. I imagine seekers to be evaluating careers and companies similar to how you would go to "TripAdvisor.com" before booking your travel plans for a more genuine and testimonial-based review. This blog, in that context, provides a view on what it is like to work at a global, high-tech, innovation-oriented company which is EMC.
Current EMC employees. EMC has grown massively, inclusive of over 50 acquisitions, multiple divisions, and operations in over 60 countries. I've long been in the business of communicating about EMC's culture, strategy, offerings, financials, and vision -- it seemed only right to find a way to share these stories with the people of EMC as well as the typical external audiences -- media, customers, investors, analysts -- companies spend so much effort on.
People interested in the field of employment branding and forms of engagement, or relationship, marketing. I'm passionate about this subject and its value to people, and to running a successful business in the knowledge economy. In this blog, I offer a look to EMC's journey in this regard. I share a bit of the strategy, approach, reception, and case studies on how we're doing in our evolution toward becoming the ultimate place to work, while providing some updates on how we're delivering business results for our customers and shareholders.
The unknown. The reach of the Internet brings unexpected connections. My commitment here is to be open, genuine, and unedited to the point that you get to know me, and EMC, at a deeper level. If you like what you see, maybe we can work together one day.
The topics I've tended to focus on include:
Culture, Employment Branding, Employee Engagement, Career Development & Advice, Cool developments, Social Media for the Enterprise, Management Models, and my personal life & career.
My stats tell me that this blog has been viewed this past year about 25,000 times with up to several hundred views per day. Roughly half of my visitors in April came directly to this site (subscribers primarily). About 40% of my visitors come from referring sites -- such as Twitter, EMC.com, and other blogs. The balance comes from search engines sending folks here. (I have not deployed any SEO strategies.)
Over the past year, I've written just shy of 90 blog posts and have had about 150 comments.
------------ Talk Back ---------------
What, if anything, has connected with you?
What would you like to see less of? More of?
What do you think would improve this blog?