What is the value of being part of EMC?
Soon after EMC added several software companies on the West Coast to its family earlier this decade, EMC's recruiting organization was tasked with attracting and hiring over 300 top-notch software developers into a newly formed software division (now known as the Content Management and Archiving Division).
DATELINE: March, 2006: The head of recruiting gave me a call asked for my help in shaping the conversation the recruiters had when presenting the EMC opportunity to the talent market.
To tackle the best way to convey EMC as a place to work, we decided to interview software developers to get their view. We interviewed developers who recently accepted a position with EMC's software division; who refused a position with EMC's software division; and who have worked at EMC in software development for some time. We asked them questions such as:
- What aspects of EMC did you find unappealing?
- How would you describe the ideal situation/job for a software developer?
- How would you describe EMC as a place to work to a peer who worked elsewhere?
This ended up being one of my favorite projects. I've worked in high-tech nearly my entire career and still, this little research project taught me so much. I won't say that the research was industrial-grade quality or that every element stands the test of time. But it did serve to validate some assumptions and cast new light on a true, compelling value of EMC as a place to work.
So what were the findings? Let me jump to the "unappealing" perceptions before I go to the appealing and the ultimate discussion point when seeking to engage people in the value of being part of EMC.
The Unappealing attribute perceptions: There was a fear of the unknown. They were concerned about process at such a big company and the work challenge, in particular.
The Appealing attribute perceptions: EMC's company strength, inclusive of management, strategy, finances, viability, benefits, resources, market leadership and people.
The Ideal situation: Technical challenge and an environment with technical management, freedom and flexibility, honesty, friendly, high-energy teams, technical resources, celebrations & rewards, visibility for work and a variety of challenges from which to learn and grow.
Many described EMC in quotes similar to this: "EMC is a place where multiple, cutting edge projects are taking place -- all fueling growth and a differentiated strategy," and this: "EMC offers the challenge, career advancement, energy and freedom of a start-up."
Netting it all out:
but with the resources and opportunities that a global leader brings."
-------------- Talk Back ---------------
What's your ideal situation in a place to work?
18 years with EMC
"I signed on intending to stay for one year. It has never stopped being interesting or inspiring. My role here has changed as often as I've wanted. For me, that's fun."