Something is going on. I feel it.
Business people, journalists and professors are suddenly eager to discuss -- for real -- "Employees" as "People." And I'm not talking about HR-focused execs. It is happening with, and among the BUSINESS LEADERS. You know, those folks who care about the sale, the customers, the EPS, the share price, and about public image.
Why do I think this?
Well, I couldn't help but notice the media, consultant, talent search, and author interest which continues to grow like snow on a windshield on a winter New England day. (Sorry about the analogy. It is getting really cold around here lately!)
Here are a few examples of some of the coverage on the work I get involved with at EMC in the realm of Employment Branding and use of Social Media / Web 2.0 behaviors and tools over the last few weeks:
*** EMC's Employment Branding Work has been featured in the following *****
Harvard Business Review and Bloomberg C-Suite:
How EMC Maintained Morale While Cutting Costs
North Carolina State MBA Class Case Study:
Polly Pearson Showcases EMC Social Media
FORTUNE.com, CNN Money.com:
Watch Out LinkedIn, Facebook is Gaining on You
Human Resource Executive:
Measuring the Value of Web 2.0
GravitySummit at Harvard University:
EMC Case Study on Employment Branding and Social Media
The year kicked off with a feature of EMC's work in this area in the January, 2009 book Closing the Engagement Gap, "How Great Companies Unlock Employee Potential for Superior Results."
At EMC, we have in NO WAY mastered this subject. It seems we're doing something noteworthy, however. And, clearly, the C-suite is interested!
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Have you had a tipping point encounter on this subject?