Sometimes it takes a 3rd party to prompt you to state your thesis of sorts.
This recently happened for me, with the results published today in an article titled, "People are the Best Brand."
- providing a view on this new-fangled job I hold, "Employment Branding and Strategy Engagement,"
- outlining my personal views that put branding, employees, people management norms, and social media into a blender for a 21st Century business vitality cocktail*, and
- the approach EMC is taking with regard to all of the above (kudos to EMC EVP of HR, Jack Mollen, for having the courage to take this approach -- and to EMC's Marketing, Products & Quality organization, under the leadership of EVP Frank Hauck, to see that this need does not fall on HR's shoulders alone).
A peek at the article follows.
*Note, the cocktail term will not be found in the article. That analogy just came to me now -- I rather like it! A health drink with some Zing for today's businesses!
----------- Talk Back --------------What do you think about this model or approach? Did you see Jack's line about "leveraging the global genius?" I love that one.
Or does it all sound a bit too liberal nicey-nice? That potential argument has been nagging me a bit.
As luck would have it, a colleague and thought leader in this "Business 2.0" space, popped casually into my office the other day to discuss a meeting he and I are going to have with an EMC customer on the 2.0 subject. He threw out this line, in a matter of fact way:
"This is all about the right model at the right time. 2.0 is great in most cases -- such as for 'innovation,' and there are also instances where it won't be the right model, such as legal compliance.
The norms of the 20th Century were likely 75% plus "tell the employees what to do, police them, and share business information on a 'need to know' basis." Never 100%. The same "not necessarily 100%" formula could be used in this 21st Century, collaboration and connection model. Yes?
Where do you, or your company stand? Read the article. Can you see the vision?