This video from TED is a cool look at the future of our consumer lives and how we will interact with information.
Thank you to EMC Consulting's Matt Bagwell for bringing it to my attention (via his blog).
Viewing this was timely as I've recently engaged Mark, a college hire circulating through my group, to work with us on putting together a storyline geared to touch people's imaginations and make an emotional connection between the general public (a not-necessarily-technical audience), and EMC's opportunity.
Some elements of the storyline:
Add this digital calculator (shows us how many digital bits are growing in the world by the nanosecond today),
withhow we will depend on information tomorrow (see the above TED video as a starter); you might also want to read the recent special report from The Economist on this subject, or our ON Magazine on the web of the future
the need for 21st century information infrastructure -- like the railroads and even seemingly simple elements at the turn of the 20th century,
and the story unfolds where we can all see ...
the potential for awesome value creation, contribution to every day lives, and the enabling and sustainable foundation of the most terrific breakthroughs of the day.
That is where the opportunity for being part of EMC -- the company Where Information Lives -- sits today, as I see it.
--------------------- Talk Back ------------------
How would you paint the story of EMC's opportunity? A story that your neighbor could see and feel as well?