It has been a while since I've done a disgusting "EMC is great" post. So many cool things happened this week I can't resist. I promise to keep it short. Each event reinforces who we are at our very core.

Best in Market Share.

IDC came out with new data today. Gee, every way you seem to slice our market, EMC came up on top. That's the way we like it! It sounds odd to say being the best in the market is a core value around here. But it is true.

Our credo (below) starts with the word "leading," and adds, we "change to lead, and lead to change."

[Look at that! EMC has twice the market share as the next guy in town! ... and yet still so much room to grow!]

Best in Service.

This week the big industry forum in customer service gave EMC another Lifetime Achievement Award for best customer services practices. (Makes me think of the time, earlier this year, that Training Magazine gave us a Lifetime award for best training and development to essentially remove us from the top ranking list for a few years -- so that others can have a chance to win!) ... but back to values. Our DNA is so hard-wired to "customers first," it is both a strength, and can sometimes be a weakness -- as our people have been known to sacrifice at a personal level to ensure our customers are whole in every way. Regardless, this metric makes us very, very, very, very proud. It is the absolute most important value to EMC that our customers are happy with their EMC experience. And when we ask our customers why they do business with EMC, they play it right back to us with words like "trust, promise keeper, reliable, and 'I can count on you.'"

See the Credo line (below) "We pride ourselves on doing what's right, and putting our customer's best interests first."

Best in IT.

Okay, one of the Best. CIO Magazine featured 100 IT shops this week who are creating new business value through IT innovation. EMC was one of just 3 IT companies featured. I love, back to "best in customer service" that EMC's IT group was featured -- not for an internal project on something like HR or training -- but for a CUSTOMER RELEVANT project. They got recognized for being living proof positive of the products we sell in hot, and sometimes edgy new areas like Virtualization and Cloud computing. We put our money where our mouth is, in other words. True to EMC form, we strive to take the risk out of the customer's hands. We do the hard work first, so that when it gets to their shop, they can depend on us with the trust they have come to expect. -- See the credo: line one "We are a leading technology company ... devoted to advancing our industry."

------ Talk Back -------

Give it to me for such bragging. I deserve it!

On the other hand, sometimes we can't assume the world outside our internal walls knows this stuff. You know, like best product innovation, sales & marketing (market share), best customer service, and most-customer-centered G&A as well.

Someone once said, "You are a Mirror Image of that which you Project." In this case, I'm thinking cultural brand values being mirrored back to us in results.

That makes for a happy way to end the week, and start a joyful weekend!

-- Polly Pearson, http://www.pollypearson.com
@PollyPearson on twitter