Has everything been said that needs to be said about social media for marketing, and its bottom-line impact?
Not even close. Pick this book up to see what I'm talking about. The Power of Real-Time Social Media Marketing. How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World. It is fresh off the presses by McGraw-Hill.
I had the pleasure to collaborate on this hot subject with the authors, Beverly Macy and Teri Thompson, and was impressed by the case studies they gathered, and the the approach they took in exploring the subject.
Want a taste? Check out this article, The Global Brain, Chaos Theory, and the Power of Real-Time Social Media, in the Huffington Post.
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Interested to hear your thoughts on the content.
If you've ever heard me speak on the subject, you've likely heard me talk about "leveraging the global genius."
Last night I was a guest lecturer at the Boston University School of Management's MBA program. The topic was crowdsourcing. Many of the MBAs seemed doubtful this could be applied within a mainstream company. Sure, the model works for http://www.threadless.com/, but, mainstream companies? Or the company THEY worked for?
With the MBAs, I gave real-world, ROI-rich examples how social media -- and the power of the global genius -- can be leveraged for innovation, cost savings, revenue, customer satisfaction, product enhancements, culture building, branding, and perception management in a FORTUNE 500 setting. Learn more about the case I shared by reading this book (the work I was involved in at EMC is a major feature), or by hiring me directly to come speak with your management team. ;)
Thanks for engaging.