It is an eBook containing 100 (real-time, right-now, in-this-market) Job Search Tips from tenured FORTUNE 500 recruiters, globally. It offers their top strategies, as well as what they see as some of the biggest mistakes made by job seekers today. You can view the tips by the area of focus they represent (executive search, college placement, sales, service, engineering, general, etc), or the area of the world in which they search for talent (such as North America, Europe, China). It also offers links to top resources and sites.
This book is not about EMC, or for EMC in any direct way. There is no need to register or provide any information at all from your end.
Why did we put this together? Here are a few of the reasons:
- To Open the Black Box. How many people know how recruiters work, or how to find a job? Until I started working on my company's employment brand, and getting to know the recruiters and how they operated, I surely didn't have a clue. As a "Loyal Employee," who wasn't on the job market, I had no need to know. Or did I? Things change fast. There are a lot of "loyal employees" on the market today, at no fault of their own. Job search, and how recruiters worked was a black box (a mystery) to me. I figured it must be to a lot of you as well.
- To Brand, in a subtle web 2.0 manner. As a largely business-to-business brand, most consumers -- and most of the world for that matter -- are not familiar with EMC Corporation. If we can give something of value, freely, to people ... something they benefit from, and may choose to share with others ... it could introduce the EMC brand to more people, in a kind way. If it entices people to look at job openings at EMC, that's gravy on top -- could be good for them, could be good for EMC.
- To Help. It actually makes me physically ill when seeing the disconnect between how search works today, and how many people are going about it. Too many people fear putting themselves on-line. Too many people think writing a resume and sending it to a company is the way search still works. And while they operate in the "old mold of search," stress is building on them and on their families. The cycle worsens. As the intro of this eBook points out: putting people to work is good. It is good for business, it is good for families, it is good for the world.
We started this project in the Fall -- it was brainstormed by Dan Schawbel and I and supported by everyone we mentioned it to in a Jerry McGuire-esque "You had me at 'Hello'." It was also supported by career pundits in general -- a big THANK YOU to columnist Eve Tahmincioglu of MSNBC.com; columnist Alison Doyle of About.com; CEO/author Jason Alba of JibberJobber.com; and author/coach Lindsey Pollak of LindseyPollak.com and LinkedIn for reading and reviewing the book prior to release.
Check out the book. Download it (you never know). If there is no news in there for you -- give yourself a pat on the back. You'll be fine. If you learned something new, share the news. There are too many people out there who really need these insights. If you'd like more tips, consider subscribing to this blog (http://www.pollypearson.com) and, most definitely, check out the series of 6 or 7 posts I did over the summer titled the "Get a Job and Career Tips Series."
********** A Story ************
The faces and stories of job search in this climate became vivid for me a couple weeks ago. I was a "speed mentor" on Careers at the Massachusetts Conference for Women, where, for three hours, people formed several lines, each 15 -- 25 people deep, waiting to get some advice.
The disconnect between how successful job search takes place in this market, and how these professional, accomplished people were approaching their search was painful to see.
One woman explained how she had sent out over 100 resumes over the past several months and how she was frustrated that she didn't get one reply. Then, she said, she went into one of the sky-rises in Boston hoping to talk with someone about a job. What did they do? They gave her a company-branded water bottle and sent her on her way.
That method -- sending resumes and walking into office buildings may have worked the last time these people were on the market for a job ... but not today!
Many candidates pride themselves on NOT being on-line. Conservative people, of course, could find that action unwise. News Flash: not being found via a simple Google search is what is unwise today. You are at competitive disadvantage by not being easily found in the on-line world.
------------------ Talk Back -----------------
What do you think of the eBook? Of the way search happens today?
For the branders and company marketing/or human resources folk who read this blog: this effort, of course, cost us nothing but our time.
- Polly Pearson