Today we issued the third "episode" of Reality TV-Meets Employee Communication -- Web 2.0 style.
Called "Leadership in Action," the intent is to better connect the people of the company with the culture, the strategy, the values, and the leadership of the company. And by leadership, I mean "leadership at every level." While most of the clips are of the C-suite type leaders, not all are.
The content is presented as Infotainment that can fit "inside a cup of Joe." Meaning, the video clips can be consumed quickly and are short. All the content is housed on our internal "collaboration network" (aka social network), where employees can comment on the videos, ask questions and even rate the content with Amazon-type stars. Every clip is indexed, tagged, and searchable.
[Pictured: Frank Hauck, EVP, and Joe Tucci, EMC CEO share a laugh while I interview them for this "Engaging," web 2.0, employee communication.]
In this edition, we included a casual, high energy exchange between CEO Joe Tucci and EVP Frank Hauck on the day we announced earnings. It was the end of the day, and they were casually leaning against the stage where our record results were just reviewed. (You read that right. Record results. Recession year; Record results.) They talked about the vibe at the company, the position we were in for the year ahead, and what got them excited as we looked forward. Best of all, I think, is what wasn't said in words. It is the body language, the laughter, and the clear comfort they had with each other. In other words, the stuff people generally don't get to see when left to see just the business-as-boring type of corporate communication.
[Pictured: Famed blogger and EMC VP, "VirtualGeek" cracks a joke on stage in the reel made for our Board.]
Also in this edition was a 'fly on the wall' view of what happened at an 'exclusive' series of strategy meetings to frame the year 2010 execution plan. This video was actually created, on request of our Vice Chairman and head of global sales, for our Board of Directors. The Vice Chair gave us the okay to share it with all 43,000 employees. (What? You let your employees see content that was exclusively created for your Board of Directors? Content from a company strategy meeting no less? Yup.) What did it contain, exactly? A highlight reel of sorts from presentations and panels, and even cocktail parties -- inclusive of friendly peer-to-peer joking. Only by including the Full Monte, could everyone be able to feel (and reinforce for those who were there) the energy and optimism that oozed from these sessions.
What else? Really cool clips of our "theater leads" the people who own the revenue and profit plans for each major geography. The Sales organization made changes this year to its market coverage methodology and it is important for everyone to know the what and whys of these changes, at least at the highest levels. Each leader provided facts, figures, context and stories -- of the type you might get if you had a cup of coffee with them, and they knew you well. They were straight-talking business, yet of a personal and trusted nature. Like-able candor was a take away for me.
Here is a screen shot of how the list of offerings looks, about 6 hours after being announced to the workforce:
You can see that one of the videos has over 400 views already -- and that the full "video collection" has almost 4,000 views.
Our model isn't perfect yet -- and the video clips never will be perfect. But they are real, and that is our commitment to the people of EMC. Nothing fake. Just real, the way you want want to get the information if you worked here. That's the goal anyway.
Here's a link to a prior blog I wrote about our second edition, with more photos and color.
Here is a sample of one of the clips from our second edition, this of our newest President, Pat Gelsinger, discussing his first 45 days on the job. My peer, Chuck Hollis, called it out on one of his blogs as a way to introduce Pat, now the guy behind EMC products, to the tech readers who frequent Chuck's writings.
------------------ Talk Back ----------------------------
What do you think?
Thoughts to improve the model?
One idea came from an employee who viewed the videos. He pointed out that he was deaf, so he only "got" about half the content, and wondered if we could provide transcripts. Humm. I never would have thought of that. You? (consider it done!)